The busiest shopping season of the year is fast approaching, which means retailers, couriers, warehouses, and distribution staff are about to face a huge increase in demand.
According to a survey, Brits spent on average between £1,000 and £1,700 per person during the Christmas period last year, with Londoners forking out the most over the season.
These figures clearly show how much more consumers buy in the months leading to December 25th, which will put additional pressure on the retail sector.
As almost 70 per cent of people start their Christmas shopping before the beginning of December, according to Retail Computer Solutions, it is essential businesses begin to think about logistics as soon as possible.
For instance, shops need to display their Christmas products and hire enough staff to cover the extended opening hours.
At the same time, online stores need to ensure they have enough warehouse space to hold their goods, there are enough operations staff to manage the stock, and their courier services are able to meet their expected increase in demand.
Those that are already struggling with space should consider hiring warehouses in the run-up to Christmas. However, as most retailers are doing the same, these can be in short supply.
In this case, steel frame buildings are a good solution, as these provide temporary space quickly. Therefore, if products begin to fly off the shelf, and retailers realise they need to store more stock, they can arrange a steel storage unit at short notice, which will help them meet their orders and keep customers happy.
Not being able to fulfil purchases or get presents to customers in time for Christmas can really damage their reputation, so this could be the ideal solution to the festive rush.
Comments